Navigating the intricacies of the wine and beverage industry might be daunting for some, but not for Sam! Her unwavering passion for all things wine, beer, and spirits has driven her to immerse herself in education through dedicated study, accredited courses, and hands-on experience. Samantha is currently in the process of obtaining her WSET 4 Wine Diploma and has her WSET Award in Spirits Level 1. Sam has worn many hats over the years from cashier, to wine room manager, she now is navigating the role of Special Events & Corporate Sales. Sam takes pride in her ability to identify the perfect bottle for each customer, recognizing the diversity in their palates and individual perceptions of wine. 

Beyond delivering exceptional customer service, Sam particularly cherishes her involvement in events. ‘There’s always something Fantastic happening at Willow Park Wines & Spirits. It’s an excellent opportunity to explore the variety available on our shelves.”

Sam considers herself fortunate and privileged to join Willow Park Wines & Spirits on a variety of trips like Napa Valley, Tuscany, and the South of France. A standout experience for her was leading her first Tuscany tour, where she and the group delved into the diverse wine styles created by each winery, uncovering their unique differences.Samantha struggles to find a favourite libation but can be often seen with a sour beer in the summer and a rich Tempranillo wine in the winter.